How much does capturing web leads cost?

Last year I was forced to attend a pretty lame event in Las Vegas, Nevada. Apparently I have a deeply rooted loyalty complex for close relatives that invite me to their long awaited wedding. After a seven hour drive in the blistering heat and another two hours standing in the reception line at high noon I was as thirsty as a camel in the middle of the Sahara desert and as hungry as my uncle right before thanksgiving dinner.

I had heard so many great things about the buffets Las Vegas has to offer, although I had never experienced such an endeavor. Well, I figured it was about time to indulge myself and experience what a real buffet had to offer. I bought the $45 ticket for the Bellagio Buffet and instantly knew I made the right choice when the scent of prime rib hit my nose. Needless to say, I probably left that evening with a higher level of cholesterol than my body had ever experienced.

Overall it was a much better experience than the upscale and boring restaurant I had visited the night previously. I remember ordering an overpriced strawberry soup appetizer and what was delivered was an embarrassingly small strawberry in the middle of what looked like an inverted satellite dish sprinkled with cream. As weird as it might sound, I came to the conclusion that although the buffet food was overall more appetizing, my preference was to accrue charges for each food item as I ordered it. It gave me more control over my costs and how they related to value I received.

So, what does this have to do with Lead Anywhere and how we price our Digital Demand Capture service? It’s really quite simple, we have an option that accommodates all appetites/budgets. Before I explain the different pricing models for our Digital Demand Capture service, let me briefly touch on the subject of investment.

We’ve got some smart people here at Lead Anywhere, and I mean damn smart! We’ve got thought leaders here that have been doing online optimization and capturing online demand for 10+ years and have the awards/relationships to prove it. Trust me, you want these guys strategically working with you to maximize what can be captured from the demand you’ve generated as a marketer. To do that, it requires a team of intelligent people analyzing results, designing content, engaging with customers, and reviewing the outcome. The more you are able to invest, the more attention you’ll get to deliver more results. Just like my buffet experience, the food at the $45 buffet was superb, and I was happy to foot the bill for such a great return. However, I could have gone around the corner to that low cost leader buffet and left with what I essentially call, “Bubble Guts.” Your investment directly impacts the return we are able to generate for you.

Flat Fee (Buffet Style):

Just like the Bellagio Buffet, I had to select from a few different prices to get in the door.  They had a few different options like breakfast, lunch, dinner, chefs table, etc..  I selected the pricing that I thought was most in line with the outcome I expected and the one that fit within my budget. After I was in the door, I had free reign to the buffet lines/tables that I had paid for. Lead Anywhere has a customized flat fee pricing model where we work with you to understand your goals and objectives. We then internally decide what kind of investment it will take on our part to deliver you those goals and objectives. After that investment is determined we work with you to set some goals that fall in line with the return that you’d expect to receive from that investment.

Pay for Performance (Restaurant Style):

Pay per Opportunity

You get the menu, select the food that sounds most appetizing, and understand what you’re going to pay for each item. Our pay for performance offering really isn’t all that different.  You decide the type(s) of opportunities you want us to deliver, you tell us what you’re willing to invest in those opportunities, we go find them and deliver them back to your table.  You have the ability to review each opportunity before paying, if it meets the criteria then you can accept it, if not, decline it and we’ll go back to the kitchen until we get it right.

Pay per Dollar Generated

What would you be willing to invest in getting $1,000,000 in pipelined opportunities? You tell us, and that’s what we’ll charge you to go get it. This pricing option is easily scalable for organizations that need to source funding from different budgets or organizations.

Pay per Dollar Closed

Have you ever ordered something at a restaurant and weren’t happy with what you got? Maybe the food was too cold, tasted funny, and wasn’t cooked correctly. Restaurants that value their customers and want nothing but customer satisfaction will typically take it back at no charge and fix whatever problem existed until they get it right. We’re the same at Lead Anywhere in the sense that we are 100% focused on customer satisfaction, that’s why we only charge you’re when you’re satisfied. You decide what you’re willing to invest in every dollar you see close from the opportunities we generate. Perhaps you are targeting a 6X return on your investment. When we deliver an opportunity that closes for $600, we’ll then charge $100 for that closed opportunity. That $100 is then used as investment in Lead Anywhere resources to find more opportunities.

Whether you choose Flat Fee or Pay for Performance, it doesn’t matter. Lead Anywhere is 100% focused on customer satisfaction and long term relationships. We believe our service and customer satisfaction so much that we’ve even priced our solution in a way that focuses on the outcome, not the effort. So in the end, just make sure you pick the right restaurant.

Let the feast begin.

A Demo of Digital Demand Capture™

demo2Our value proposition is pretty straightforward. We deliver you buyers and provide you all the information you need to connect with them and close them. We call these Sales-Ready Opportunities. Other people call them Sales Qualified Leads (SQLs) or Pipelined Opportunities. Call them whatever you want. If you are a marketer, the results are that your campaigns will generate twice the number of leads that become buyers. If you are on the sales side, you will be closing twice the number of deals from the leads you are provided. People like that idea. So much so, we have yet to be fired by a client. And we are working hard to continue in that direction.

One of the top questions that comes up with prospective clients is how we are able to produce such high quality leads and opportunities. The short answer is that while your marketing campaigns are doing a great job of generating demand, your websites are doing a terrible job of capturing it. We solve that.

Our Digital Demand Capture service integrates with online sites and media (including your own websites) and finds potential buyers as they are actively researching. It identifies these buyers from all the other traffic and dynamically adjusts content to introduce compelling calls-to-action that motivate and funnel them into a conversation with one of our human experts. These conversations can occur via chat, email, the telephone, and even text messaging. But the point is, these dialogues are the critical piece to understanding what (if any) opportunity really exists and the motivations and objections critical to helping a salesperson close the sale. These buyer narratives provide all the critical context that is missing from nearly every other lead generation source.

We successfully use Digital Demand Capture in our own marketing efforts and so I’ve prepared a couple of demos that you can view that actually dissect what is going on and shows you step by step the content that is being changed based on what is being learned about the prospective buyer.

oracle Eloqua/Oracle Marketing Cloud Demo

As an Oracle Marketing Cloud Partner, we have various marketing campaigns targeted to Eloqua users. This demo will show you how Digital Demand Capture works with that audience in mind.

 

 

amy Double your Pleasure Demo

We run a lot of different digital campaigns like this that highlight a particular client and how we’ve doubled the number of leads that become buyers. This demo will show you how Digital Demand Capture works with that audience in mind.